Brand resources
Use these assets to represent Lablup in press, partnerships, and other media.
Company name
Official spellings when referring to Lablup in each language.
Lablup & Backend.AI naming
Standard conventions for writing the company brand and product names.
1. Company brand
In English, the company name is written Lablup Inc. In some cases ‘Inc.’ may be dropped and written simply as Lablup. The logo’s capitalization follows the mark as-is and must not be altered into other forms.
2. Backend.AI
Use the English form Backend.AI wherever possible. When spoken aloud, it is read as Backend Dot AI.
3. Service names
Standard notation for Lablup’s services:
Lablup signature
Symbol + wordmark combined, the primary brand mark. Use it as-is; do not alter the symbol-to-wordmark proportions or the overall scale.
Lablup symbol
Standalone symbol mark, use where the wordmark does not fit. The symbol must not be combined with unapproved logos or wording.
Backend.AI logo
Primary Backend.AI product logo.
Backend.AI brand colors
Primary
Backend Blue
Pure Black
Secondary
Bright Orange
Deep Violet
Azure Blue
Foundational Blue
Brand guidelines
Explore the detailed guidelines for the Lablup and Backend.AI brand.
All brand assets on this page, including the Lablup name, logos, and product marks, are the property of Lablup Inc.
Please do not alter, recolor, or combine them with other marks without prior written permission.
